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50slove Review UK October 2026

All about 50slove in the UK.
4.0very good
Screenshot of the 50slove website
www.50slove.co.uk
Clicking takes you to C-Date (www.c-date.co.uk). Read our C-Date review →
50slove is a dating site for singles over 50 that uses personality based matchmaking
  • Personality based matchmaking
  • Lengthy personality test required
Finding love Relationships Friendship
Try C-Date free →
last updated
Members in the UK18,000
Women / Men 38% 62%
From£19.90/mo
Age 25-34 35-44 45-54 55+

50slove UK in 10 seconds

  • It is a dating site ideally for singles who are over fifty years old
  • It uses a personality-based matchmaking approach
  • There are more males than females in the site - More information here
  • You need to take a lengthy personality test
  • Email confirmation is needed to verify your account
  • Only those you are matched with and premium members can view your photos
  • Searching for other members is not possible
  • You can read and send first messages within the first 24 hours for free
  • Paid members can leave profile comments
  • There is no mobile application

Test C-Date now →

Is 50slove right for you?

Find out if 50slove is the right service for you or if there are better options.

Better than 50slove

  1. We recommend Adultfriendfinder 5.0★★★★★Excellent Visit site Read review
  2. Ourtime 5.0★★★★★Excellent Visit site Read review
  3. SilverSingles 4.9★★★★★Excellent Visit winner Read review

Who is 50slove for, and not for?

50slove is for…
  • Singles who are fifty years old and above and are looking for serious relationships
  • Those who want to connect with like-minded people for dating or friendship
  • Widowed or divorced individuals who want to find love again
…and not for
  • Older singles who are only looking for casual dating or hookups
  • People who are looking for an entirely free site since most of the features require subscription
  • Those who find it more convenient to use an app instead of a mobile site

50slove pros & cons

  • It has a user-friendly interface
  • An in-depth matchmaking process is used to find potential matches
  • Privacy is guaranteed since only paid members and those you are matched with can view your photos
  • You can't connect with anyone without a subscription except for the first 24 hours
  • The subscription cancellation of the site is quite complicated
  • It has no mobile application

What 50slove really costs in the UK

Premium Lite
A 3 month subscription renews automatically and covers unlimited messaging, message reading and other premium features. Opt out 4 weeks before it expires.Total
3 months 39.90 GBP / month 119.70 GBP
Premium Classic
A 6 month subscription renews automatically and covers unlimited messaging, message reading and other premium features. Opt out 6 weeks before it expires.Total
6 months 29.90 GBP / month 179.40 GBP
Our pick: At 29.90 GBP per month, Premium Classic costs 179.40 GBP for six months and gives you unlimited messages and message reading. We would choose it for regular use.
Premium Comfort
A 12 month subscription renews automatically and covers unlimited messaging, message reading and other premium features. Opt out 8 weeks before it expires.Total
12 months 19.90 GBP / month 238.80 GBP
50slove costs last updated on Oct 15, 2026
Payment options in the UK
Credit Card
No anonymous payment.With 50slove you cannot pay anonymously, the charge appears on your bank statement.
On your bank statement
50Slove, the company name shown on statements
50slove costs screenshot

Subscriptions are automatically renewed. However, please note that the notice period for opting out of automatic renewal depends on your subscription package.

  • 3-month subscription: 4 weeks before the subscription expires
  • 6-month subscription: 6 weeks before the subscription expires
  • 12-month subscription: 8 weeks before the subscription expires
Free vs. paid services in the UK
FeatureFreePremium LitePremium ClassicPremium Comfort
Sign up includedincludedincludedincluded
Create profile includedincludedincludedincluded
Change profile's background imageYou can change your profile's background to your liking. Just choose from the set of designs provided. Four of those can be used for free. includedincludedincludedincluded
Upload photos includedincludedincludedincluded
Visit potential matches' profiles includedincludedincludedincluded
Send and receive first messages within the first 24 hours includedincludedincludedincluded
Get detailed analysis of your personalityThis shows a thorough explanation of your personality, which is based on your answers to the personality test. However, this can only be accessed by premium members. not includedincludedincludedincluded
Send unlimited messages not includedincludedincludedincluded
Read unlimited messages not includedincludedincludedincluded
Get premium profile background designs not includedincludedincludedincluded
View all members' photos not includedincludedincludedincluded
See all profile visitors not includedincludedincludedincluded
Get up to 20 additional matches per day not includedincludedincludedincluded
You can sign up, create a profile, upload photos and visit profiles for free. Free members can also send and receive the first messages within the first 24 hours. Is 50slove right for me? →

How to cancel your 50slove subscription →

Try C-Date free →

Who is signed up on 50slove in the UK?

Exclusively on DatingScout: online member numbers for dating services are usually far off, so we estimate how many people are really on 50slove from traffic data and interest, updated monthly, with history.

Most of the site's members came from the United Kingdom. Members are mostly looking for some serious commitments.

Although this site is perfect for those who are aged fifty and up, anyone who is of legal age can join the site. This is also based on the fact that there are those who are more interested in dating mature people.

There's also a 28% difference in its gender ratio, with the male ones dominating. 

80+100%
Rough estimate of active members
5,000
Weekly active members in the UK
18,000
Members in the UK
MayJunJulAugSepOct
Estimated active members, last 6 months
Gender
Age of members

Last data update: October 2026

How does 50slove work?

Site uses psychological matching based on a lengthy personality test

Matches' profiles contain compatibility values

You'll get more matches once you avail of a subscription

Making contact on 50slove

★★★★★ 3.0/5

  • You'll be given new matches every day
  • You can't search for members
  • Sending and receiving unlimited messages are only available for premium members
  • Sending messages for free is not possible
  • 50slove has a chat function
  • You can only send and receive first messages for free within the first 24 hours

Profile quality

★★★★★ 3.0/5

  • You can't edit your height info
  • You can change your profile's background image
  • There are animators or paid profiles present in the site
  • Profiles are moderately detailed
  • Profile pictures are not visible for free
  • You can edit your profile information later

The 50slove app

★★★★★ 4.0/5

  • It does not have a mobile app
  • You can access the site through your mobile browser
  • Dektop version and mobile version are similar
  • Mobile version is more compact
  • You can still use all the features using your mobile device

It does not feature a mobile application. But a mobile site is available, which means you can access the site through your mobile browser.

There isn't any difference when using the site through your mobile device and through your desktop. The design and features are exactly the same. It still has the same user-friendly interface.

The only difference is that the mobile version is made more compact to accommodate all the site's features.

Special features

The best way to make the most out of the site is to use all its special features. You surely would not want to miss all these out, especially if you're a premium member.

Messaging and contact 1

Profile Comments

Premium members can be able to leave comments to their potential matches' and matches' profiles.

Profile and visibility 1

BackgroundFree

You can change your profile's background to your liking. Just choose from the set of designs provided. Four of those can be used for free.

Other extras 1

Detailed Personality Analysis

This shows a thorough explanation of your personality, which is based on your answers to the personality test. However, this can only be accessed by premium members. 

Final results

4.0very good
“50slove is open not only to those who are over fifty but also to younger ones who are at least of legal age and who are interested in dating mature people. However, you need to avail of a subscription to make the most out of the site's features.”

Chris Pleines, Founder of DatingScout and Author of the book "Online Dating for Dummies"
Try C-Date free →
tested October 2026
Signup4.0
Making contact3.0
Profile quality3.0
App4.0
Overall4.0/ 5

Alternatives: Better than 50slove

  1. We recommend Adultfriendfinder 5.0★★★★★Excellent Visit site Read review
  2. Ourtime 5.0★★★★★Excellent Visit site Read review
  3. SilverSingles 4.9★★★★★Excellent Visit winner Read review

Compare 50slove with other dating sites

1 50slove experiences from real users

1/ 5
★★★★★
0%
recommend 50slove
0%
got a date
Very good0
Good0
Average0
Poor0
Bad1
1 reader reports
What readers complained about
  • Hard to cancel
  • Kept renewing
  • Fake profiles
  • Called it a scam
  • Reported criminal behavior
67 years
GaryVerified 50slove user ★★★★★

They won't let you cancel they make it impossible to not renew only way is to inform your bank to cancel your card. Also, go to the police and report them. Nothing more than an Austrian criminal gang fake site with fake profiles.

Does not recommend 50slove

Cancelling your 50slove subscription

How you can cancel

  • By email

Contact details

CompanyAlpha Internet Services GmbH
AddressAnton-Melzer-Str. 7, 6020 Innsbruck, Österreich
Emailsupport-uk@50slove.com
Fax+43 (0)512 2191 00665

Do subscriptions auto-renew?

Subscriptions renew automatically, cancel at least 4 weeks before your current term ends.

Money-back guarantee

  • 50slove does not offer a money-back guarantee

From the terms & conditions

  • The site has animators or paid profiles who communicate with you, especially when the number of active members is low
Try C-Date free →

50slove FAQ

Will my subscription automatically renew?

Yes, your 50sLove subscription will automatically renew. The notice period for opting out of automatic renewal depends on your subscription package.

  • 1-month subscription: 2 weeks before the subscription expires
  • 3-month subscription: 4 weeks before the subscription expires
  • 6-month subscription: 6 weeks before the subscription expires
  • 12-month subscription: 8 weeks before the subscription expires
Is it worth it to upgrade my account to premium?

Yes. Since sending and receiving unlimited messages are only available for premium members, it is impossible to successfully look for a partner in 50sLove without a paid subscription. 

Is it safe to transact payments in this site?

Yes. Your account details are secured with 256-bit SSL encryption to protect your privacy. 

Can I send messages for free?

You can only send and receive first messages for free within the first 24 hours after signing up. You need to avail of a subscription to be able to send and receive unlimited messages.

Can I visit other members' profiles for free?

Yes, you can visit a member's profile. However, you can only see his or her photos once you become a match or if you're a premium member.

Can I change my profile's background for free?

Yes. There are 4 background designs that you can use for free. The rest of the designs are only available for premium members.

USABILITY
How does its matching algorithm work?

50sLove's matching algorithm works based on the results of every member's personality test. Those who have the same results match because the site believes that those who share the same personality are more compatible.

How do I show my interest to a potential match?

You can either send him or her a smiley, add him or her to your 'Favourites', or send him or her a message.

How can I search for members?

Unfortunately, the site doesn't allow users to search for members since it uses an intelligent matchmaking approach. It uses users' results of the personality test to match up compatible potential partners. 

How do I change my match preferences?

Just click on 'Matches' on the top right of the home screen. Then select 'Preferences' on the left-hand menu. You'll then be directed to a list of all the match options. When you are done editing a section, click 'Save'. When you reload 'Matches', your new settings will then be applied.

Why are photos blurry?

In order to see a user's photos, you must be a premium member. To upgrade, click the 'Become a Premium Member' banner at the top of the screen.

How can I access the personality analysis on my profile?

In order to update the 'Personality' section of your profile, you will need to upgrade to a premium account. To upgrade, all you need to do is click the 'Become a Premium Member' banner at the top of the 50slove home screen and follow the instructions on setting up a payment.

How can I change any information on my profile?

Just go to your profile and click the green edit icon located in the upper-left corner of the section you want to change. Once done editing, don't forget to hit 'Save'.

Can I skip the personality test?

No, because the site will use the results of your personality test to give you the best potential matches. 

Can users below 50 years old also join?

Yes. The site is open for those who are 18 years old and above. Most younger users of the site prefer dating those who are older than them. 

I already uploaded a photo. Why can't I still see it on my profile?

You can't see your photo yet on your profile unless it has been approved. All uploaded photos in 50sLove are under review.

You did not find your question? Ask us!

Security

Does 50slove sell your data?
No, 50slove does not sell your data.
Was 50slove hacked in the past?
No, 50slove was never hacked.
How accurately does 50slove track your location?
50slove does not track your location.
Do your 50slove profile pictures or profile information appear in Google Search Results?
No, your 50slove photos and personal information will not appear in Google Search Results.
Who can view your pictures on 50slove?
Only paying 50slove members can view your pictures.
Is your phone number required for signing up at 50slove?
No, you can sign up at 50slove without a phone number.
Can you erase your personal data on 50slove?
Yes, 50slove provides an option for users to erase their data.

Why can you trust us?

  • We have been testing and publishing online dating reviews for over 17 years
  • We have carefully reviewed over 3,590 dating services
  • Our dating site reviews and results are objective and independent in contrast to many other comparison sites
  • We update our reviews every month based on new site/app offerings and feedback from our readers
  • We are the Author of the Book "Online Dating for Dummies" - read more on our About Us page 
  • Our Dating Experts are constantly cited by press and TV outlets, find out more here
Founder of DatingScout and Author of the book "Online Dating for Dummies"
Chris founded DatingScout 17 years ago, and today he is one of the leading Online Dating Experts. He is the author of the book "Online Dating for Dummies" and the author of the Internet's largest online dating study analyzing 20 Million Profile Pictures with artificial intelligence. Chris Pleines holds a master degree in media science and appeared in numerous television interviews and publications to give expert advice as well as tips about online dating.

More about 50slove